The Strategic Use of Information Technology

TEACHER: Hello, Student. What do you know about Information Technology (IT)?

STUDENT: Well, I know that most software is full of “bugs”! By the way, why are these errors in programs called “bugs”?

TEACHER: Computer “bugs” have been around since malfunctions in a 1945 Mark II were blamed (facetiously) on a moth trapped in a relay. Nowadays the term refers to programming flaws -commands that don’t accomplish the desired result. But I am sure you must know more about IT than the fact that programs have bugs!

STUDENT: Recently I read an interesting article written by John Diebold years ago. Allow me to quote from it:

“Information technology . . . is becoming increasingly the key to national economic well being, affecting virtually every industry and service. One would be hard-pressed to name a business that does not depend on the effective use of information: to design products and services, to track and respond to market demands, or to make well-informed decisions. Information technology will change the world more permanently and more profoundly than any technology so far seen in the history and will bring about a transformation of civilization to match.”

TEACHER: Interesting. There is no doubt that information technology is currently a major force with the potential to affect a range of organizations in fundamental ways.

The impact of information technology on business operations has been enormous and will increase substantially.

There is no doubt that a shift from an industrial economy to an information oriented service economy is under way; and no one knows when the process will slow down.

In essence, scale and the conventional dimensions of time, space, and mass will no longer be constraints on the products of the information age. Unlike the standardized product created for the mass market of the industrial age, the electronic delivery of banking services, for example, is scale-independent and intangible, provides instantaneous service, and is not bound by the physical location of the bank.

STUDENT: AmbaiU’s online courses are a good example! Students from all over the world can instantly access the courseware. The dramatic growth of the Internet’s WWW service has Uncategorizedly been an important factor in the growth of IT in general.

TEACHER: True indeed. Environmental trends like globalization and heightened international competition are speeding the movement toward increased IT use by corporations. The exigencies of worldwide coordination of operations and the need to react rapidly to global competitive threats have emphasized the importance of IT in the current business context. Dramatic technological developments in hardware, software, databases, and telecommunications have simultaneously pushed the utilization of IT further along.

STUDENT: So, is the sky the limit for IT?

TEACHER: Not exactly. At the same time, several factors are militating against the rapid deployment of IT. Among these are the still-slow development of appropriate software, long-standing difficulties in quantifying IT benefits (for justifying IT investment), issues of database integration, and the lack of standards (for the purposes of inter-organizational connectivity).

STUDENT: I also think that there was “over-investment” in IT in the last decade of the 20th. century and even at the beginning of the 21st. And what about IT and Strategic Management?

TEACHER. True, we are primarily concerned with the likely impact of information technologies on the practice of strategic management. The reason for adopting such a perspective reflects a fundamental belief that information technologies can potentially influence the core of a firms activities: Choices pertaining to products, markets, and technologies (the corporate strategy level), as well as competitive methods within each of the product-market segments (the business strategy level).

STUDENT: I assume this is why the role of information technology is becoming broader than that of the traditional Information Systems (IS) function, and is becoming a general management concern and challenge.

TEACHER: Good observation. We will consider three linkages that interconnect three important concepts -strategic management (SM), information technology (IT), and the management information systems (IS) function.

* Link 1: Management Information Systems with Information Technology

According to the traditional view, IS is a service function (just as accounting, human resources, or industrial relations) which is charged with the task of efficient data processing and administration of the management reporting and control systems. According to such views, systems are designed to cater to the informational requirements of different managerial roles and are identified using standard informational requirements assessment methodologies. In consequence, systems are evaluated using criteria such as timeliness, format quality, and reliability, reflecting the technical capability of the system. The implication is that the role of IT was conceived largely as the technical core of the MIS function.

Consequently, the important characteristics of this linkage were hardware and software support for the information architecture, and flexibility of design to support minor modifications in the information requirements or to respond to the fast-changing technical core of the system’s hardware.

The strategic planning level, by virtue of its unstructured nature of decision making, received minimal support from the traditional conceptualizations and role definitions of IS.

Link 2: Strategic Management with Information Systems

The description of Link 1 reflects a view that the charter of the IS function was derived directly from the informational resource assessment and had no explicit linkages with strategic choices at the corporate and business levels. This view was representative of the actual situation until the late 1960s and early 1970s, when the need to tailor the design of MIS to the requirements of the organizational strategic context gained currency. In 1968, McKinsey & Co. published a report titled Unlocking the Computer’s Profit Potential that called for a formal link between the design and implementation of MIS and the firms strategies and objectives. This publication urged managers to visualize the role of computers in business organizations as something beyond a data processing resource at the operational level of the organization and more as a mechanism that supports their strategy.

STUDENT: Even before that McKinsey report, William King proposed that the “IS-strategy set (composed of IS objectives, IS constraints, and IS design strategies) should be derived from the “organization’s strategy set” (composed of organizational mission, objectives, and strategies).

TEACHER: You are a well read student, indeed!

STUDENT: You might remember that I come from an “IT family.” And I keep hearing a complaint from my IT relatives: while there is concern within the MIS discipline to ensure that MIS is designed in accordance with the strategic contexts of the firm, the link in the other direction, from the corporate strategic context to MIS, is still largely ignored.

TEACHER: True, but this is changing rapidly. Also, several authors have called attention to the possibility of exploiting information and information systems for strategic advantages. As William King noted in an editorial comment in the Management Information Systems Quarterly,— Information (and IS) has the potential to be a primary source of (competitive) advantage in the marketplace rather than merely as a resource to be efficiently managed or a service that is periodically turned on and off as needed.

STUDENT: Can we then assume that many see the link between strategic management and IS today as a bi-directional, mutually interconnected link, implying a strategic role for the IS function?

TEACHER: Certainly, and it was about time. In a transition towar
d a strategic role, the goals and tasks of the management information systems function undergo an important transformation. The systems are no longer viewed in terms of informational support for operational decisions, but rather in terms of the realization of the organization’s strategic objectives, especially the achievement of competitive superiority in the marketplace.

Information systems with a charter to achieve competitive superiority are called “strategic information systems” and differentiated from the more operationally focused MIS. Indeed, MIS has been traditionally concerned with the operational control systems for relatively structured decisions based on readily available, internal data. In contrast, strategic information systems are designed to support relatively unstructured decisions, especially those that are intricately tied to the activities of the market-place.

STUDENT: I hear that usually such decisions require a combination of internal and external data that: are neither well structured nor completely specified.

TEACHER: Exactly. Although a perfect demarcation between management information systems and strategic information systems cannot always be made, the conceptual distinction is important enough to be recognized just as the conceptual distinction between strategic and operational decisions.

Let me mention some examples of strategic information systems operating at real companies:

American Airlines : SABRE reservation System -installed in most travel agents for booking airline, hotel, and rental car reservations.

American Hospital Supply Co.: ASAP-order entry system-installed in over 4500 medical establishments to order supplies on-line. The system is internally interconnected to several supporting systems

Citicorp Extensive use of automated teller machines and global transaction network. Several systems that support their strategies for electronic banking services.

McKesson Corp. Economost -order entry system that supports customers with inventory control and analysis of sales.

United Airlines APOLLO-Travel agency reservation system with several augmented services installed in about 7700 agencies.

Student, can you think of specific strategic objectives any of these companies have achieved through IS?

STUDENT: Well, I am sure that SABRE provides American Airlines with critical operating data that can be used for strategic decisions; travel agents hooked on to SABRE are likely to book on American more than other airlines.

TEACHER: Yes, some much so that the US government has stepped in and put some limit’s on SABRE’s propensity to favor AA!

Strategic information systems achieve their objectives through several mechanisms, but two deserve special attention. These are: (1) the reconfiguration of the information flows within an organization to provide competitive advantages relative to competition, and/or (2) development of inter-organizational systems that extend beyond the traditional boundaries of a single focal organization.

STUDENT: Are these modes are mutually exclusive?

TEACHER: No, but we will discuss them independently.

Reconfiguration of Information Flows

Let us consider the case of an airline that uses timely data to increase its load factor -perhaps the single most critical factor for achieving success in the airline industry. By developing a strategic information system designed not only to continually collect data on flight bookings, but also to compare current sales against historical patterns, the airline can instruct its own ticketing agents (as well as travel agents) to modify the number of discount seats available on a particular flight depending on the current level of advance bookings.

STUDENT: By the same token, I guess that similar benefits can accrue to a hotel, where a key determinant of competitive performance is the occupancy ratio.

TEACHER: Correct. And the basic notion of timeliness of information can be extended from the context of the service sector to the manufacturing sector. Consider the case of an oil company which is able to communicate with its dealers directly and instantaneously as oil prices change to ensure minimum delay between the setting of prices in the headquarters and its realization at retail outlets.

STUDENT: But in these illustrations IT does not influence the fundamental strategic business choices.

TEACHER. Correct. However, the implementation of such decisions through organizational hierarchy and channels is facilitated through the use of IT, leading to improved strategic results.

Inter-organizational Systems Inter-organizational IT applications highlight the potential to achieve competitive success that extends beyond intra-organizational informational flows to the deploying and exploiting of information-based links with diverse actors in the marketplace.

STUDENT: Your are using rather complicated phrases today! In simple terms, what you mean is that an inter-organizational strategic information system is a system that extends beyond the boundaries of a single focal organization to link multiple organizations.

TEACHER: Glad to see that you understood! The potential todevelop such links (and the consequent benefits to achieve competitive advantage) is perhaps the single most important reason for the, increased attention to informational systems from a strategic management point of view.

The railroad industry, which has one of the highest levels of “penetration” of electronic data interchange (EDI) among all industries, displays several levels of inter-organizational systems use. And relatively new industries such as couriers (FedEx, UPS, etc.) are good examples too.

Let me also mention the McKesson Drug Company. The case of McKesson is frequently quoted as one of the most successful examples of business transformation using information technology capabilities. McKesson is a US national pharmaceutical distributor that receives close to 100 percent of its orders electronically from drugstores through its Economost systems. A customer orders by making a single pass through the store with a hand-held order entry device, keying in a product identifier or using a bar code scanner. Reorder quantities are indicated on shelf tags. When the complete order has been entered, it is transmitted to the data processing service.

McKesson clearly achieved operational efficiency benefits to improve its profitability. Although the company apparently did not gain share relative to its major distributor competition, it achieved significant strategic benefits in sales and market share gains relative to its larger competition. The system also achieved “increased tying of the customer to McKesson” which is a substantial strategic advantage. Moreover, McKesson offers a number of other services based on the data it obtains from the order entry system.

The company also provides other firms in the health care business with specialized strategic systems. The following announcement is a good example:

In May 2003, McKesson Corporation announced that LibertyHealth in Jersey City, N.J., signed an eight-year, $47 million agreement for products and services designed to transform the use of clinical information to support patient care in its three-hospital system. LibertyHealth contracted for McKesson’s Horizon Clinicals(TM) suite (of programs) to enhance patient safety, reduce medication errors and increase patient referrals by providing physicians and other caregivers with better access to information.

“We have a once-in-a-lifetime opportunity to reinvent the use of IT to support patient care and enhance quality as we open our new hospital,” said Dr. Jonathan Metsch, LibertyHealth’s president and chief executive officer. “To create the best environment of care, it’s a given that we must provide the latest medical equipment. But, just as importantly, we must provide the most advanced clinical IT solutions to support our 900 doctors and nurses as they provide healthcare for this community of 600,000 people. That’s why we’ve
partnered with McKesson — we get superb, advanced clinical applications.”

Link 3: Strategic Management with Information Technology

Over the last years, several new and powerful forces in the technological and market environment compel one to recognize the link between strategic management and information technology in terms of the fundamental role played by IT in influencing the formulation of a firm’s strategy rather than merely supporting its implementation.

The potential for innovative modes of competing as well as new products and services made possible through IT provides managers with an entirely different spectrum of opportunities and threats. Given the general explosion of computing power and communications capabilities (integrated voice and data, the Internet), several new business applications can be (and have been) developed in those areas that directly enhance efficiency and effectiveness in the market-place.

Example: Merrill Lynch Merrill Lynch’s strategy demonstrates the potential offered by information technologies to develop superior substitute products (or services) as well as altering the definition and domain of business operations. The introduction of Cash Management Account (CMA) by Merrill Lynch represented a revolution in terms of redefining the concept of financial services in a marketplace that was dominated by the traditional banking institutions. The new business concept was built around integrating diverse financial instruments under one common umbrella such that the individual investor is able to enjoy the convenience of moving money across them as well as benefit from the “float” that the banks traditionally enjoyed. This account permitted the integration of four basic services to investors: (1) automatic investment of cash and dividends in a money market account, (2) credit through a standard margin account, (3) cash withdrawal by check or debit card, and (4) investment advice in managing and diversifying the account.

The strategy could not be implemented without the use of information technology, for it requires daily swaps across different accounts to post the credit card charges, checks, securities, and deposits, as well as to develop a daily updated credit limit for each account holder. This complex data processing operation is not incidental to the business concept but is fundamental to its conceptualization and operation. The importance of IT in this strategy is perhaps best emphasized by the fact that Merrill Lynch obtained a patent for the cash management account system. The annual fees generated by this product for Merrill Lynch were quite substantial.

Although several variations (circurnventing the patent protection) of this basic concept have appeared in recent years, none has so far matched the success of Merrill Lynch’s product.

Other firms which have utilized IT to break down traditional industry borders in the services sector include Sears, now an integrated financial services provider; Citicorp, now an investment and realty firm as well as a bank; and American Express, always strong in the travel business, now making a play in international banking, insurance, and securities, in addition, to becoming a financial and information supermarket. Indeed, the entire industry is being transformed due to parallel but related forces: deregulation and technology.

Elektroniske Cigaretter – A Better Substitute To Smoking

It is a new invention that everyone who smokes should know. This is called the(cigarro electronico), also known as a smokeless cigarette e-cigarette(sigarette elettroniche), and it is to change the legal landscape for cigarette smokers in the world.
The patented(elektroniskas cigaretes) offers to effectively simulate the experience of smoking a real cigarette, without any of the legal and health issues surrounding traditional cigarettes.

While(elektronines cigaretes) look, feel and taste much like traditional cigarette, they work very differently. You see,do not burn tobacco, but when you inhale an e-cigarette, you must enable a “flow censor,” which releases a vapor containing nicotine, propylene glycol and a scent that simulates the taste of tobacco. All this simply means that the(cigarros electronicos) allow you to get your dose of nicotine while avoiding all the carcinogens in traditional cigarettes such as tar, glue, hundreds of additives and hydrocarbons.

In addition to being healthier than conventional cigarettes, and perhaps most important, is the fact that (sigarette elettroniche) are perfectly legal. Since the (cigarro electronico) is not related to tobacco, you can legally burn them anywhere that traditional cigarettes are prohibited such as bars, restaurants, workplaces, even airplanes. In addition, e-cigarette(cigarettes electroniques) you can smoke without fear of harming others because of cigarette(cigarro) smoking bad.

Cartridges are available in a wide variety of tastes and strengths of nicotine. For regular, menthol, also the apple and strawberry flavor cartridges and nicotine strengths come in full, a medium, light, and no. While electronic cigarettes(elektroniskas cigaretes) are technically “alternative to smoking”, rather than smoking cessation device, the range of nicotine strengths offers clear opportunities to support those trying to quit smoking, and seems to be proving to be popular in these markets.

The nice thing about that you say, nicotine patches, electronic cigarettes that give the same tactile sensation and oral fixation that the desire of smokers, while satisfying the desires of snuff as well. When you take a drag n electronic cigarette really feel your lungs fill with smoke flavored snuff warm and the waves of smoke exhaled from your lungs as the regular snuff, however, as mentioned, the smoke is actually a lot more water vapor that evaporates quickly heals and not offend anyone in the vicinity.

There’s really only one method to quit smoking: Will. Lots of people state that cold poultry may be the toughest method to stop smoking, with valid reason: they’re going on all the wrong manner. If guess what happens you need to do, and stomp your desire to have cigarettes, before you begin, you’ll have the ability to maintain and not think back!

Need to know much more about giving up smoking with the first? Take a look at a few of these books to prevent smoking and find out how easy it may be really quit!

Although the have been around for a while ‘in various incarnations, is of recent developments in technology and increased restrictions on smoking that have led the e-cigarette can be found in the new popularity. If you are interested in a healthier alternative to smoking, or if you just want the freedom to smoke wherever and whenever you want, the electronic cigarette could be the solution you’re looking for.

How to Stretch Your Travel Budget With a Discount Car Rental

A self-drive holiday may sound hopelessly exorbitant if you’re on a tight budget. People tend to be discouraged by the idea of renting a car for a long period of time, imagining that it will eat up their entire travel fund. However, it’s actually easier to obtain a discount car rental than some people would imagine, especially in these financially-conservative times.

Car rentals are a business, after all, so making a smaller profit by renting out unpopular cars is better than making no profit at all. Most of the time, discounts can be found online. As such, the internet is a good place to start when looking for affordable rentals and a car rental discount code or two, but print media shouldn’t be discounted either. Prices may vary between different agencies, so it’s prudent to compare the finer details of each deal before settling on a particular one.

Timing can be everything when it comes to obtaining a discount car rental. As with some airlines in Asia, car rental agencies offer early-bird discounts if you book a car much earlier in advance of the actual date of your pick-up. Additionally, cancellation of the booking if you find an even better deal elsewhere will not incur extra costs either as long as it’s done early enough. Conversely, the shoulder period of a travel season, that is, just before or after peak travelling time, often sees car rental companies competing to outdo each other in their attempts to rent out any remaining cars. It’s possible to obtain a good rental deal at this time, but the choice and quality might be limited.

While car rental discount codes are extremely useful is helping you obtain a more affordable rental, although this might be subject to questionable quality. You might also want to consider the size of the car you want, especially if your group is a small one. Smaller cars tend to cost less to rent, and you’ll probably pay less for fuel too. As an added bonus, you’ll definitely have no trouble parking a small car.

Real Estate Services – Business Immune To Internet?

Real estate services business is one of those verticals with an overwhelming number of websites. There are thousands of websites with apartments and villa listings. But does it really mean that this internet model of business generate a proportionate amount of revenue? Well, not really!

By many ways real estate services is one of those businesses that are ideally suited for a net based model. On one side you have a seller who wants to sell his property and other side you have a buyer who wants to buy a similar property. The seller lists the property for sale on a website. Prospective buyers finds it on the site and if found suitable, the buyer and seller come to an agreement for sale. No searching for agent, no commission. It all looks so simple. But it seldom happens that way.

The sale of a property incurs an agent commission of 2.5 to 6% (depending on your country, region, agreement with agent etc) of the sale price. The above described scenario means only a small listing fee to be spent by the seller. Consider the online recruitment business where a similar situation exists. It has done very well unlike real estate websites and sites like and have a high brand recall. But a similar success is not found for real estate services websites. Spare a few like and which has found success in the commercial real estate sector. The truth of the matter is that the real estate multiple listing service (MLS) and agents tightly guard the seller data and other information. However, some other reasons also exist.

A real estate listing, unlike a job listing, needs to provide more information to look credible for the buyer. Collecting the required data, pictures of the property, (even videos some times) recent sales data, above all removing outdated data from the database, all this needs money to be spent.

Not all those who buy and sell property are negotiators. The agent claims to be one and normally takes such a role. But on most cases, they just make both the buyer and seller feel good about the deal. Both parties feel they negotiated and got the best deal. Also, not everybody wants to publicize that their property is up for sale, especially for commercial properties. An agent is entrusted to find buyers for the property.

There can be a solution for most of these issues. A real estate website can still provide the first level of information to seller. At least it can narrow down the search to a few properties of ones choice. With a little effort one can get additional information necessary for deciding the suitability of that property against your requirements and budget. As for confidential listing of property, this can be incorporated in a website. For example, a property marketing company hides the seller data and other traceable information from a property listing if tagged ‘confidential’ by the seller. This listing appears in search results for the given parameters and the prospective buyer can email the seller of his interest in the property.

As real estate websites adopt steps, to provide information which is updated and verified, this business model will gradually pick up. Though the cost of maintaining such sites is slightly more, this should gradually increase public trust on this model. Even with all this, the cost of property transaction can reduced considerably. Not to mention about the time saved for finding a property.

Fashion Shopping For Tall Ladies

Shopping for a tall lady, 5’9″ and up, is a difficult task. You have to consider the inseam on slacks and jeans, the length of sleeves and where the waistline falls. Being 5’10”, I am notorious for taking the hem out of pants.

Places NOT to shop:

When shopping for pants that cater to taller women, you want to stray away from Bebe, Victoria Secret, Metro Style, Macys,Dillards, and Banana Republic. Trust me. I have tried slacks from ALL of the stores above and none of them quite seem long enough. Every now and again Bebe, which caters to petites, will carry a pair of slacks with an inseam greater than 33 inches.

Where TO shop:

When shopping for slacks and you are tall. The internet is your friend. While the selection of tall slacks in stores such as Banana Republic and Ann Taylor may be limited, these stores offer longer inseams when shopping online. J Crew is another store that offers a great tall selection online. If you would like to walk into a store for slacks, The Gap, Express and New York and Company carry longer lengths in slacks.


When shopping for denim jeans for tall ladies, the same stores listed above will work. However, if you are into designer denim, you would want to learn which brands cater to tall ladies. Rock and Republic and Seven of all Mankind have longer inseams. When shopping for denim for someone 5’9″ or over, you would want to look for a 34 inch inseam. Designer denim brands like True Religion and Citizens of Humanity, cater to shorter ladies.

Top 10 Reasons to Smoke Electronic Cigarettes

Electronic cigarettes are the hottest thing in new technologies today. They are a great alternative for anyone having trouble kicking the tobacco cigarette habit. Here are the top 10 reasons to smoke electronic cigarettes.

Electronic cigarettes have no tar, and 99.9% fewer carcinogens than regular cigarettes. Did you know that tobacco cigarettes have up to 599 ingredients. When burned, they create up to 4000 chemical compounds. Yuck! When you smoke electronic cigarettes, all you inhale is vaporized water, flavoring, and propylene glycol, an inert chemical which is present in many of our foods, and medicines.
Electronic cigarettes leave no stinky odor. Tobacco smoke is a solid, and eventually settles on anything it comes in contact with, leaving a smelly film. When you smoke electronic cigarettes, they emit a vapor, which is a gas, and will leave behind no lingering odor.
Electronic cigarettes require no accessories. No lighter, or matches, no ashtray to overfill with dirty stubs. Simple.
Electronic cigarettes are legal to use indoors. Sure, they probably won’t let you smoke electronic cigarettes on an airplane, but if you did, it would be within the law. I recommend you sneak a few puffs in the washroom. The smoke detectors can’t detect vapor. Now you can keep smoking wherever you are.
Electronic cigarettes will save you money. After the initial cost of a Starter Kit, the e-cigarette habit is cheap to maintain. For the e-juice (the liquid vaporized when you smoke electronic cigarettes) equivalent of a pack of cigarettes, it cost between $1.00 and $3.00. Now calculate the savings based on the cost of cigarettes in your area. I guarantee they are significant. Now you can afford to keep smoking.
Electronic cigarettes are less addictive. While continuing to deliver your nicotine, e-cigs do not have all of the other addictive chemicals present in tobacco cigarettes. And since the e-juice comes in a variety of nicotine strengths, including zero, you can easily wean yourself from the habit, and keep smoking your e-cig.
Electronic cigarettes are a great conversation piece. Because they are such a new technology, e-cigarettes get a lot of attention wherever they’re smoked. It’s a great way to meet new people, and a handy tool if you’re single. So smoke electronic cigarettes, and get more phone numbers.
Electronic cigarettes create less waste. No more flicking your butts onto the road, and no package to throw out. As a bonus, most e-cig companies will refurbish the cartridges when you’re done with them.
Electronic cigarettes save lives. If you’ve been smoking for a while, it might be hard to quit. With e-cigarettes, you don’t need to. You can smoke electronic cigarettes to your hearts content, with none of the ill effects of tobacco.
Electronic cigarettes don’t take your breath away. I don’t know too many tobacco smokers who play sports, and the ones who do struggle. Tobacco smoke inhibits your lungs ability to do their job. E-smoke has no such negative effects. Welcome to an age where you can smoke the equivalent of a pack of cigarettes, then run a marathon.
You don’t need to finish an electronic cigarette. When you light up a tobacco cigarette, you either need to finish it, or you waste it, or bear the disgusting first drag when you relight it later. When you smoke electronic cigarettes, you can keep smoking for an hour straight, or take a couple of drags and put it down. It’s there when you want it, for however long you want it.

Bad Credit Fast Payday Loan – Small Duration Cash Loans For Bad Credit Holders

We are frequently exposed to situation when we need urgent cash for medical purposes, paying bills or some other unplanned expenditure. It may not support the pocket at present but if you are lent money you are sure that you can pay off the debt later. However, people having bad credit consider them to be unlucky and think there is nothing for them in loan market. However, present market which is highly competitive provides them with option of bad credit fast payday loan. As the very name suggests these loans are approved and deposited within no time in your account and to add to it, bad credit fast payday loan can be obtained even if you have poor credit rating.

Bad credit fast payday loan: procedure

Process of applying for bad credit fast payday loan is simple. You can fill up the online form giving details regarding your income, address, credit score and other details. Lenders will process your application and once approved money is deposited into your checking account within 24 hours. To be eligible for bad credit fast payday loan you must be 18 years or above, having a full time job and an income not below £1000, you need to be a citizen of UK residing at your present address for at least a year. Also you will be required to have an active checking account.

Bad credit fast payday loan: amount and interest

Amount that you can obtain will depend on your income and your ability to pay back. You can be lent an amount up to £15000. Your credit score is not a denial factor but will certainly be a deciding factor on what amount you can be lent. Once, you pay back in time you will be improving your credit score and will be eligible for amount when you apply for bad credit fast payday loan next time. Lenders charge a fixed fee instead of interest. You should make sure that you are not overcharged on the name of payday loan.

Bad credit fast payday loan is a short term loan which needs to be paid back within a week or two. You can defer payment day by paying some fine and interest for that duration. In general repayment day is coincided with your payday.

Bad credit fast payday loan gives you the money when you need them most and above all you get money even if you have poor credit score.

Overcoming Linguistic Hurdles in International Business With Professional Translation Services

Language barriers are among the biggest hurdles in today’s global marketplace. While communication technology is improving continuously, the need for accurate human understanding continues to be paramount, despite the latest technological innovations in communication. All the investments in state-of-the art communications devices can come to naught if you run up against a language barrier.

Without proper knowledge and use of language no social institution can function properly, and conducting a profitable business in a foreign country is next to impossible.

Globalization and global communication have made it easy now to advertise and market your products and services all across the world. However, in order to conduct business smoothly in a foreign country, you need to understand the cultural diversity that prevails in your target markets. Using professional language translation services is one of the basic and necessary ingredients in order to succeed abroad. Today the world has become a small global village in which the demand for translations service providers is rising exponentially to keep pace with globalization.

If you want to expand your market and sell your products and services internationally, you need to promote your product in a language that is understandable by the population you are targeting. Translations service providers make every aspect of your business comprehensible for your target audience. To conduct business internationally, you will need to get a wide range of documents translated, starting with product catalogs, brochures or manuals.

For instance, if you are planning to launch a range of products in a new market in a foreign non-English-speaking country, you will need to package your products, prepare the marketing collateral and advertising material in the language of your target country.

In addition, when you start operations in other countries, there are various legal documents that need to be completed and filed. These legal documents may include a wide range of corporate, marketing, sales, purchasing and collaboration agreements, they may also include tenders, labour contracts, affidavits, patent applications and more. Since translating legal documents is a complex task, it is imperative that you select a professional translation company, which may be a translation service in Vancouver or a translation firm in Toronto that provides professional translations done by carefully selected translators who specialize in legal documents.

Apart from legal documents, there are numerous financial documents that may need to be translated so that you can conveniently share crucial financial information with business partners, lenders and financing partners as well as shareholders in foreign countries. Financial documents can range widely and include annual reports, financial statements, sales projections, investor updates, investment proposals, insurance claims, and many more.

Similarly businesses dealing with pharmaceutical manufacturing, medical equipment manufacturers and insurance agencies turn to translation services providers to translate various medical documents such as clinical trial documents, pharmacology test reports, instruction manuals, patients records, packaging labels of medical equipments, medical questionnaires and charts and more.

Marketing is another subject that will require professional translation services. If you have a website and you want people to buy products or services from your website, you have to get your web content translated in the language which your target audience understands. Suppose you are a Toronto-based publisher and want to sell your publications in China, your website would need to feature both languages, an English version and Chinese version. To develop content for the site and other marketing material such as catalogs, etc., you would need to hire a reliable translation Toronto company.

Whether you need legal translations, financial, medical or other translations, make sure to approach a professional and reputable translation service provider, which could be providing translations services in Toronto or offering translations in Vancouver that ensures that all your translation needs will be handled by translation experts in your particular subject matter.

Travel Nursing Benefits

Travel nursing gives you the right opportunity to satisfy your medical aspirations. With travel nursing jobs, you can choose the most stressful and fulfilling process of serving people, located in various states of the United States. All you have to identify a good placement agency where your dreams can be turned into a reality.

There are many traveling agencies who recruit travel nurses to place them in different hospitals and medical facilities in order to fulfill the shortages of medical personnel in different parts of the US. However, the compensation package, accommodation and utilities of each placement agency vary from each other. Being a new phenomenon in the healthcare sector, travel nursing is seen as the bright future for women going for full time nursing career. Normally, traveling nursing jobs are set up for a short term basis but it can be extended after the mutual agreement from both the employer and nurses part.

This can be chosen for many reasons. One of the main reason is this job can fulfill your traveling desires. You gotta see different geographies and feel their difference and exclusive beauty. Secondly, you can experience the working of nurses in different cities or states of the United States. Besides these, you will be awarded with a good and well furnished home, attractive salary package, other allowances and benefits to enjoy a great and high standard of living. Above more, it is the duty of travel agency to help nurses to get their passports, work licenses and other documents in order to work comfortably.

These jobs also offer other advantages including above market payment rates to live and work in a new place or area. It also includes provision of certain utility services, health, dental and workers compensation as well as payroll benefits. Many times a traveling nurse agency also offers 401K and other retirement plans. A travel nurse is paid by the agency it contracts with and the mode of payments is generally by direct bank deposit checks.

So if you are a nurse, trying to make a good career, opting for travel nursing can give you some of the added advantage.

How To Get Traffic As An Internet Marketer

Becoming a successful internet market is no joke. To really make more money than the guy that work his heart out from 9am-5pm takes knowing how to do the right thing. Some people say you need to work hard to make it in internet marketing. But, I would say that you not only work hard but work smart.

Every info-preneur or internet marketer undoubtedly needs to get traffic to make it in the internet business. The internet business is very competitive and if you do not know how to gain traffic to win the heart of people surfing the net, you may eventually become a failure. I have seen and heard many information marketer with right passion and excitement, become frustrated and fail in this business. You could avoid being frustrated and having the believe that internet marketing does not work or it is a big scam. You only need to become smarter to make 4 or 5 digit cash with an effective traffic strategy.

There are 3 skills that you will need to cultivate if only you want to make big money selling information over the internet.

*Perfect the bait
*Target the right people
*Delivering the right solution quickly

When you think of getting or gaining traffic for your internet marketing business, you must keep three things in mind:

1. Who is my target audience

2. What do they want?

3. How can i motivate this target audience to act now?

Let look at these closely;

Who is my target audience:If you want to market products/services or information you must first find a group of people who are hungry for such information. I call this ‘finding hungry fish’. I prefer a school of fish in ‘feeding frenzy’. If you drop your bait, that is traffic into such a school of hungry fish, they will attack your bait.
The most important part of marketing is not the traffic you could drive to the product. It is targeting your traffic to the right audience.

2. Where do you find your right audience:You have 2 choices;you can either devise traffic from someone else medium or create your own traffic strategy and get your own customers. In other words, you could pay for it as in using pay per click(PPC) or buying classified ads slot/space. But, for starters it could be expensive.

A free and no-cost method of getting traffic is to build a list. You can write a 8-15 pages report or create an e- book and give it out for free in giveaway events or forums sites. People who opt-in for your report, leave their name and email address. With this, they become willing subscribers you manage for your marketing activities.

3. How do I motivate the target audience to buy Now:As a student of marketing, i have discovered some principle that work. There are 6 of them:

a. Consensus:Give people what they want. The ‘hottest’ thing that is in demand by a large number of people. It will induce a potential buyer to say yes easily to your product.

b. Reciprocity:You should give them bonus for buying your products. Give them a free ‘gift’. It creates a subtle obligation to them to buy your product.

c. Scarcity:Attach a time limited and quantity limit to the amount you have to sell. This create urgency in the potential buyers.

d. Authority:Talk like an expert. If you are a newbie, you can have a joint venture with experts. you should note that people like to deal with experts.
e. Commitment:Whatever you promise you will do, stick to your words. Give yourself to doing what you say.

f. Liking:Make them like you and your products. appeal to their sense of liking to you and your product.

Traffic is the hub of your marketing campaign in internet marketing. Do every thing you can to get traffic. Always remember, without it you are less likely to succeed online. I wish you success and see you at the top.